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About Us

At GymSplash, we’re passionate about the fitness industry and are dedicated to helping owners/managers of gyms, personal training studios, and fitness facilities thrive in their marketing efforts.

Our mission is simple: to equip you with the knowledge and tools needed to elevate your fitness business. We understand the unique challenges and opportunities that gyms face, and we’re here to guide you with tried-and-true business and marketing principles. With years of experience in the fitness and marketing industries, we’re crafting a free, comprehensive resource hub where you can explore:

  • Marketing Campaign Development to build compelling marketing campaigns for your gym that resonate with your target audience and drive results.
  • Developing Sales Funnels Customized for Fitness Facilities to create and optimize automated sales funnels to help streamline your client conversion process.
  • Best Practices for Marketing to make your gym’s marketing effective by focusing on what actually works to maximize efficiency.
  • Search Engine Optimization (SEO) to learn the core principles of SEO, how local SEO differs, and ways to harness it to help boost your studio’s organic online visibility.

We’re more than just a website; we want to establish a community of fitness entrepreneurs with a shared goal to help build better businesses by leveraging smart operations and marketing. Whether you’re a small fitness studio or a medium/large-sized gym, we aim to empower you with the knowledge and resources to help your facility make a splash.

Join us on this journey to transform how gym owners go about marketing, increase the impact of efforts, and achieve goals. Let’s dive in and make a splash in the fitness industry together!

Frequently Asked Questions

Free! The market is saturated with “grow your gym easy” or “get  X members in 30 days” program templates that you pay for – that’s not our style.

We want to enable owners and managers of studios, gyms, or really any type of fitness facility to take ownership of their business operations and marketing to get stronger long-term results and growth potential – you can’t scale something you don’t intimately understand.

Funding is produced from this site through ads, paid partnerships, and affiliate programs. In this fact, we will be transparent in our materials when there is a monetary benefit to us via affiliate programs, partnerships, or any form of paid element involved (aside from on-page advertising).

We believe in the power of YOU.

By putting out quality information on business and marketing principles applied to the fitness industry, we want to empower you to take control of your business, implement systems that work FOR you, and avoid having to take on additional expenses from pricey marketing agencies.

We are tired of seeing (and hearing) about gyms having terrible experiences with ‘Gym Gurus’ pushing programs that promise amazing results, only to deliver wasted time, a hefty invoice, and a handful of “hot leads” that look more like ice cubes. We care about supporting a thriving culture of well-run, small businesses in the fitness industry.

No, of course not – it’s just a website.

However, our goal for this website is to provide YOU with quality information to help YOU drive YOUR business to success by making regular decisions, improvements, and actions that align with achieving YOUR strategic goals. We are here to help remove barriers to information and supply you with a convenient location to review and learn it.

We have over ten years of experience working with small training studios, group class-based studios, small to medium-sized niche gyms, as well as functional fitness-style facilities. Additionally, we pull from many years of experience working with fitness equipment manufacturers and resellers as well as B2B style marketing within various industries.

Additionally, we hold certifications in marketing, personal training, and digital advertising, as well as memberships in various industry-relevant groups.

We are community-focused; therefore, if you have a question, chances are plenty of others have/had it as well. With that in mind, you can send any questions to us via email at [email protected], on our question submission form, or on our social media pages: Facebook, Twitter, or Instagram.

We will do our best to answer appropriate inquiries in a public manner so others can benefit from this information as well.

If you fill out a form or email us a question and prefer to keep your name or business anonymous, please indicate this in the body of the message; otherwise, we will include your name and/or gym’s name in the public response.

This question is tricky because it depends on you and your business. If you enjoy your gym’s marketing aspect and are accomplishing your goals, who’s to say that you have to give up that role?

However, if you are getting bogged down with work, you’ve applied good marketing and business principles to your gym, and it makes financial sense to hire out that portion of the work, then do it.

Our goal isn’t to turn gym owners into professional marketers, but to facilitate your growth with the tools owners often don’t realize they can access to get a good understanding of proper marketing (especially when the budget is tight).

The best thing you can do for us at this time is to read, understand, and utilize the information we are providing – we want your business to thrive! 

If you have any constructive feedback, we welcome it on our feedback form.

If you have found this website beneficial – we would LOVE to hear about it. Give us a testimonial about how GymSplash has impacted your gym!

Finally, you can follow us on social media on the following pages: Facebook, Instagram, Twitter, and YouTube.

You can sign up for our email list, where we send out blog notifications, monthly newsletters, or sometimes even deals from partners for email subscribing friends of our site.

You can follow us on social media on the following pages: Facebook, Instagram, Twitter, and YouTube.

You can tell us what you want to see more of, additional topics to cover, or mediums of information to deliver through our feedback form.

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