We recently guest posted a blog at the Fitness Business Association (FBA) titled Creating Engaging Content for Your Fitness Facility’s Blog – And More!
The blog dives into content creation, specifically for fitness studios, and ways to help keep it engaging with your audience. With a marketing campaign development mindset, leveraging content for multiple purposes besides search engine optimization (SEO) is a best practice.
From thought leadership and topic expertise to driving membership conversions and building a community, the more content resonates with your audience, the better it should affect your training facility’s bottom line. One of the most accessible platforms for gyms to develop and distribute this content is by implementing a blog on their fitness facility’s website.
How to Create Engaging Content for a Fitness Facility Blog
The article focuses on the Why, Who, What, and How that goes into starting a blog and developing content. By focusing on establishing your training studio’s business growth goals and identifying your fitness facility’s target audience, you set your fitness business up early with a clear direction as to why you are creating this content and who it is specifically for. This direction, in turn, will then navigate you more organically into the “what” aspect your content will cover.
Finally, the piece looks into how owners can implement a blog. Whether that is the physical aspect of adding one to the website or the content release schedule, knowing the next steps in how the blog will be rolled out is the final critical step to making it a structured reality.
You can dive into the full article on the FBA’s Blog Page.
