With Earth Day just behind us, it’s a fitting time to discuss the concept of recycling in the context of marketing campaigns for gyms. This analogy, drawn from our latest guest blog post on the Fitness Business Association’s (FBA) blog, can provide valuable insights into how you can ‘recycle’ your marketing content to maximize its impact.
Producing marketing content for gyms can sometimes feel like a 24/7 job, especially when building engagement with your fitness facility’s audience on Instagram or other social media pages. But what if you could reduce the overall workload by working smarter instead of harder? By leveraging automation and strategic content development, you can strategically build structure and processes into an otherwise chaotic endeavor.
Creating Marketing Content for Gyms
The guest blog compares the three points of Reduce, Reuse, and Recycle to a marketing content strategy for gyms and the optimization of results to effort put in. To reduce the overall labor involved, we recommend being strategic with what type of content you are producing. Implementing planners with your marketing content for your gym early on can help keep you on track concerning your fitness facility’s business growth goals.
Sticking to a structured design can help keep your content in line with what resonates with your target audience – maximizing the potential for interest, engagement, and reach. Further, when developing the content, we discuss starting with the long-form version. This creation style allows for easier and faster repurposing of materials for other marketing channels and mediums.
Repurposing Your Fitness Facility’s Marketing Efforts
As mentioned earlier, focusing your gym’s marketing content creation energy towards long-form content first can be a game-changer. It allows you to break the information down into smaller, bit-sized chunks later, which can be used for multiple purposes. One large piece of content (like a blog or topic write-up) can be turned into multiple social media posts, talking points for social media reels, or even email content for your training studio’s newsletter. This not only saves time and effort but also ensures that your content is consistently aligned across different platforms.
Similar to repurposing an old table, you can breathe new life or purpose into your materials. Creating marketing content for gyms takes less work when you have an existing structure to work with rather than having to build everything from the ground up. So, when “working smarter” on building the content for the various needs of your gym’s marketing campaigns, you can save additional energy and time by focusing on the content that will get the most bang for your buck to fill any marketing content gaps.
Recycling Marketing Content for Gyms
The final point in our guest post at FBA titled Reduce, Reuse, and Recycle – Content Repurposing Plan for Working Smarter dives into recycling older marketing content your gym has put out. Many times, the information you’ve written still holds substantial value. Fitness facility owners can capitalize on their prior marketing efforts by creating new posts, videos, or repurposed materials from the original content. Additionally, editing original long-form content to be more relevant to modern times or adding additional value or insights can be a way to add additional SEO value to existing content that performed well.
Making A Splash
At the end of the day, fitness facility owners are pulled in many directions. When building marketing content for gyms, focusing on being resourceful with your time and energy to ensure you still have time to cover the other aspects of operating a business becomes critical. We recommend taking a page from the Reduce, Reuse, Recycle structure regarding your content creation plan and marketing campaign piece development process. By working smarter and not harder, you can open yourself up to more time and energy to invest in other areas that will help keep your business growth plan aligned with hitting your goals.
